Responsive Web Design Agency

We’ll scour market reports and analytics to uncover the current state of your website and identify areas of potential improvement that a rebuild or redesign could solve. We’ll then review our audit of your current site, and sit down with you to discuss what optimisations we recommend and how these optimisations meet the clear objectives (e.g. increasing lead generation, boosting e-commerce sales, etc) that you want your new website to achieve.

We’ll scout out how your competitors are solving similar problems to yours. By taking a look at what your competitors’ websites look like, we can get a better picture of what works – and also what doesn’t – when it comes to marketing your business to your target audience. We’ll analyse both the structure and layout of sites to begin building the foundation for your customer journey and navigation.

Your customers are the ultimate judges. We’ll speak to your customers and customer service team to gain further insight into how your site is performing. We can interrogate surveys or support emails to get a glimpse of the real picture. All of this analysis will help us to define the problems, pain points and areas for improvement that your new website design should aim to address.

Don’t design for everyone: design for someone specific. Having taken the time to thoroughly understand the audiences that you want to market your business to, we’ll define and create identities for the user groups that you want to target. Such detailed persona profiles will let us craft a digital experience that meets their exact needs and ensures all web design aspects add up to equal a final design that will increase conversions.

Armed with all of this information, we’ll fully scope out your web design project – regardless of whether it’s reliant on bespoke software or using an existing open-source CMS/eCommerce platform – to ensure optimal delivery within a timescale that works for you.

Think of IA as the organisation of your website’s content. We’ve dedicated ourselves to the art of organising websites. We’ll create the optimal website architecture that will allow your pages to be crawled properly. We’ll deliver a site structure that works for your users, making sure everything is easily found and accessible. This process includes designing product or service pages that are aligned with your priority keywords.

We’ll map out user flows based on scenarios that we develop using real-life data. This lets us review the full customer journey, identify potential roadblocks and optimise the conversion process. We’ll create wireframes to present to you before the final design of your brand new site is realised.

Creating a UX-focused visual design is the final step of our process. We will ensure your designs cover all aspects of content and user requirements, designing each page structure based on all the data that’s been collated and the findings from the wireframes. This is where the use of colour, typography, and imagery come into play, which is also carefully considered to create a cohesive and engaging visual product.