Technical SEO Agency

Technical SEO is the backbone of your website’s performance. Without it, search engines can’t effectively access, crawl or rank your site. It’s all about optimising your website’s infrastructure to improve its visibility and ranking on search engine results pages. Tech SEO involves improving your site speed, mobile-friendliness, crawlability, indexing and security. It also includes fixing errors like broken links and ensuring proper use of structured data to help search engines better understand your content.

Technical SEO is a subcategory of SEO. While on-page SEO involves optimising content, keywords, and meta tags, and off-page SEO deals with building backlinks and increasing domain authority, technical SEO addresses elements like site speed, mobile optimisation, secure connections (HTTPS), crawlability, and structured data.

Slow page load speeds, which can lead to higher bounce rates and lower user satisfaction; broken links and 404 errors, which hinder crawlability and user experience; and improper use of robots.txt files, which can inadvertently block search engines from indexing important pages. Additionally, a lack of a mobile-friendly design can negatively affect rankings as search engines prioritise mobile usability. Issues with duplicate content, missing or incorrect structured data, and the absence of an SSL certificate (HTTPS) can also impact a site’s search engine performance.

Yes we do! We’ll carry out a wide range of manual checks and audits from various leading SEO tools, and cover a wide range of technical aspects including (but not limited to) site speed analysis, mobile-friendliness, and overall performance metrics. We’ll check for crawlability issues by examining your robots.txt file and sitemap, and will identify and resolve any broken links or 404 errors. We also evaluate duplicate content issues and ensure proper indexing of your site. Our goal is to identify and fix any technical barriers that could impact your search engine rankings and overall site health.

Yes, absolutely. Our team of Technical SEO specialists will identify and address instances of duplicate content by implementing proper canonical tags and optimising meta tags to ensure search engines recognise the preferred version of your pages. We’ll also streamline your URL structure to be clean, descriptive, and consistent, so that it benefits your user experience and how search engines crawl your site.

We conduct thorough assessments and optimisations focusing on the key metrics: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). We work with our development team to enhance LCP by optimising server response times, improving resource loading, and implementing efficient caching strategies. For FID, we minimise JavaScript execution time and prioritise interactive elements to ensure quick responsiveness. To address CLS, we ensure that elements have set dimensions and manage space for ads and media to prevent unexpected layout shifts. As we continuously monitor these metrics, we help your website to provide a smooth experience for your users that aligns with Google’s standards.