SaaS SEO Agency

SaaS companies face unique SEO challenges, ranging from highly competitive search results to lengthy sales cycles and specific technical requirements. It’s therefore crucial for SaaS businesses to have a well-executed SEO strategy. Luckily, we are an experienced SaaS SEO Agency who can help.

What Is SaaS SEO?

SaaS SEO (or Software-as-a-Service SEO) refers to the practice of optimising a SaaS company's website for search engines.

While SaaS does differ slightly from other forms of SEO (mainly the extra attention upon different stages of the customer funnel and different ranking signals) the fundamentals remain the same as normal SEO. The end goal of SaaS SEO is still to improve rankings and increase organic traffic.

Our SaaS SEO Checklist

The key benefit of successful SEO for SaaS companies is that the initial purchases gained from traffic you have gained organically can be turned into long-term, profitable relationships.

This makes having a tailored SaaS SEO strategy essential. Our experts can boost your MRR and drive sustained business growth.

We adopt a holistic approach to digital marketing. Rather than cutting corners, we always try to clean up each and every area of your online presence. Some of the items that we’d look to tick off any SaaS SEO checklist would include:

Keyword Targeting

Keyword research for SaaS SEO is slightly different to traditional keyword research. We’d take a stronger focus on a mix of long-tail keywords and industry-specific terms that appeal more directly to your target audience. SaaS SEO usually has a heavier focus on branded terms and product comparison keywords too. Our experts are well-used to incorporating keyword research into a successful SaaS SEO strategy.

Conversion Focus

The end goal of many SaaS SEO campaigns is to convert website visitors into free trial sign-ups or demo requests, which is typically a longer sales cycle than immediate purchases in other sectors. Our conversion optimisation focuses on nurturing leads through multiple touchpoints before making a sale, as well as helping to keep customers on monthly subscriptions.

Target Audience

The customer journey for SaaS is often more complex, with multiple stages before purchase, such as awareness, consideration, and decision. Our SaaS SEO strategies target users at different stages of the funnel, from those who are carrying out informational searches, to people making bottom-of-funnel transactional queries like pricing, feature comparisons, or product trials.

Content Strategy

The focus of SaaS content strategies lies heavily on educational content that explains how software solves a specific problem or helps businesses grow. We’ll produce blog posts, case studies, whitepapers, product comparison pages, and user guides to showcase your expertise and drive leads.

How Important Is SEO In A SaaS Business?

Establishing Long Term Relationships Through Organic Traffic

To put it simply, SEO is extremely important for SaaS businesses! SEO plays a pivotal role in driving organic traffic and generating quality leads for SaaS businesses.

If done correctly, SEO provides leads with one of the highest ROIs of any channel. This is another reason why opting for a professional and experienced SEO agency is of paramount importance.

We’ll work to understand your SaaS business and your goals, and then partner with you to make sure that the resulting strategy ticks all your boxes.

Our Client Successes

Featured Case Studies

The AA is the UK's most trusted brand. When it turned to us to launch a new mobile tyre fitting service, we dug deep with our research.

In a hotly contested industry, the AA needed to launch its new project to immediately challenge its main rivals. It wanted to take control of the market, so by understanding the tactics of its leading competitors we were able to help the company launch its service and be immediately effective. As the mobile tyre fitting sector caters for a wide range of customers, it was important for us to establish the different user personas which would be using the service. This market research helped us to determine the specific journeys users would be taking through the site, ensuring the sales funnel was clearly defined.

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Soap Media’s bespoke eCommerce site is an impeccably designed platform which provides a strong user experience and a modern design

Dave Jones | IT Manager

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OUR ORGANIC SEO SERVICES ENCOMPASS EVERYTHING YOU NEED TO ACHIEVE YOUR GOALS OF BRINGING IN CONSISTENT, HIGH-QUALITY TRAFFIC, LEADS AND, ULTIMATELY, SALES.

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Discuss SEO StrategyConsider your current organic strategy and overall SEO goals with us, whilst we briefly audit your site to pinpoint your golden opportunities.
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