We want your ads to reach the most relevant users, which is why we’ll take the time to identify and segment your target audience. From this, we’ll create detailed and bespoke personas to meet the specific needs, preferences and behaviours of different audience groups with an aim to maximise engagement and conversion rates.
We’ll have eyes on your competitors too. Our team will conduct an in-depth competitor analysis to understand what strategies they are using in their paid social media marketing. We can identify industry trends, benchmark performance and discover gaps in the market that your brand can exploit to gain a competitive edge.
Our compelling ad creatives capture attention and drive action. Our creative design team will design and develop visually appealing and persuasive ads, including images, videos and copy that aligns with your brand voice and resonates with your audience.
We’ll deliver detailed reports with live performance tracking data to measure the success of your paid social media campaigns. Using advanced analytics tools, we’ll monitor key metrics such as impressions, clicks, conversions, and ROI. We’ll also offer recommendations to continuously optimise your strategy.
Effective budget management is key for maximising the return on your ad spend. We’ll help you to allocate your budget strategically across different platforms and campaigns, ensuring you get the most value from your investment while staying within your financial constraints.
Blackpool's home of high-quality entertainment needed a radical update of its online strategy to get in touch with a new era of branding and marketing.
I cannot praise Soap Media highly enough. From understanding the brief to the final delivery, every aspect was considered in meticulous detail.
Andrew Howard | Marketing Manager - The Grand Theatre
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Paid social involves using paid advertisements on social media to reach a specific audience, putting your content in front of more people. Organic social relies on non-paid methods like regular posts and engagement to reach followers naturally. While organic social builds long-term relationships, paid social provides immediate visibility and targeted reach. However, both are equally important for a successful social media marketing campaign!
The costs of ads vary depending on factors like your target audience, campaign objectives, ad placements and competition. You can set a budget based on your goals and pay for ads on a cost-per-click (CPC) or cost-per-impression (CPI) basis. Generally, on average you can expect to spend anywhere from £0.86 per click on Facebook to £3.15 per click on Instagram. Setting a budget that aligns with your goals will help to maximise your ad spend.
Results from a paid social campaign can vary, but many of our clients start seeing initial outcomes within the first few weeks to months. For sustained success, we advise that you plan for a campaign duration of at least a few months.
