What Is On-Page SEO?
Content
It’s impossible to talk about on-page SEO without mentioning content. You can’t simply throw a couple of keywords onto a page and fill in the gaps with generic content! We can help populate your site with original content that’s valuable to your readers and establish you as a trustworthy source of information for both users and search engines. Because our content also follows best SEO practices, we future-proof your site by ensuring you are algorithm update-ready.
URL Structure
It’s sometimes overlooked that URL structure is part of on-page optimisation. Without an SEO-friendly URL structure, search engines can struggle to crawl and index your pages. We can ensure you have clean, descriptive URLs that also include keywords if appropriate.
Headers
Header tags (or H tags for short) are an extremely useful tool in the SEO arsenal. We write your H1 tags so that they serve as appropriate titles for your pages, and will also work optimised H2 and H3 subheadings into your content, making it more digestible to users and search engines.
Metadata
Meta titles and descriptions are invaluable. Metadata is a fantastically easy way of telling search engines what your content is about, and can also help you to present a more user-friendly appearance in the SERPs. Our on-page SEO experts are highly skilled at constructing compelling metadata that adheres to search engine guidelines and entices users to click.
Linking
Linking internally may sound a bit mundane, but if it’s not done correctly then your pages can lose out on that all-important link juice. We’ll make sure your internal linking structure is in good shape, connecting to other relevant pages within your site architecture to create a natural flow and enhance user navigation.
Page Speed
Studies have shown that around 57% of users will abandon a site if it takes longer than 3 seconds to load, with a further 78% of people becoming angry due to slow load speeds. Our experts can partner with our web development team to help speed up your site, minimising file sizes, using caching, and reducing unnecessary plugins or scripts.
Mobile Optimisation
Did you know that around 63% of searches are carried out on mobile? The number of mobile searchers has been increasing for years, and it’s only going to continue going up. As such, you really can’t afford to have an un-optimised mobile site. We can help to make sure that your site is optimised for mobile, ensuring a fast and responsive experience for mobile users.
Schema Markup
Schema Markup (or Structured Data) can be implemented to help your site be more visible and stand out. It can potentially help search engines to display rich results for your site, including extra information like photos, star ratings and ingredient lists.
Canonical Tags
Not using the correct canonical tag is a metaphorical “own goal”. Messing this up means you’ve put in all of the hard work to optimise your site just to potentially ruin it by allowing search engines to flag you for a duplicate content issue. We’ll ensure your canonical tags are correct to avoid duplicate content penalties and point search engines toward the preferred version of a page.
Why You Need On-Page SEO
A Trusted On-Page SEO Agency
Give Value To Users
Our Client Successes
Featured Case Studies
The AA is the UK's most trusted brand. When it turned to us to launch a new mobile tyre fitting service, we dug deep with our research.
Soap Media’s bespoke eCommerce site is an impeccably designed platform which provides a strong user experience and a modern design
Dave Jones | IT Manager
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