Motion Design Agency

Your motion content needs to look great. But it needs to do more than just look good, it needs to stand out, grab your audience’s attention and, most importantly, deliver results. We are a graphic motion design agency that can help you achieve your business and marketing goals, and we can make you look great doing it.

What are Motion Design & Motion Graphics?

Motion design is a broad term encompassing various techniques for creating moving visuals. It’s the art of making dynamic, engaging visuals to communicate a message, tell a story, or evoke emotions.

It’s the fusion of images and movements that brings static designs to life. Think of it as the difference between looking at a still image and watching a captivating film. Motion graphics is a subset of motion design that specifically focuses on animated graphic elements like text, shapes, and icons.

Our motion designers understand that every client and project is unique. That’s why we tailor our motion work to the specific goals of our clients. We work closely with you to develop a custom strategy, ensuring that your brand’s voice and visual identity are seamlessly integrated into every frame. Whether you need a short explainer video or a complex animated campaign, our experienced designers and animators will bring your vision to life.

Types of Motion Design We Offer

You can rely on us for all of your motion design needs.

That’s true whether you’re trying to convey complex messages, make your brand more memorable, or utilise motion design to increase engagement and conversions. There are several types of motion design techniques we offer:

2D Character Animation

Bringing characters to life through animation techniques.

Kinetic Typography

A technique that combines motion and typography to help make your website more innovative and dynamic.

Morphing

A special effect that transforms one image or shape into another through a seamless transition.

Branding Motion Graphics & Animated Logos

We use animations to establish your brand’s identity and image in the minds of an audience.

Video Transitions

Cutting and joining videos is easy. However, to help viewers absorb the content and its meaning, you need to add appropriate transitions. Motion graphics usually consist of transitions like blur, fade, motion transition, mask transition, and camera movement.

Compositing

Combining numerous visual elements into a cohesive image or sequence, making all the elements look part of the same scene!

Video

Capturing live-action footage and editing it to create videos.

Live Action

Incorporating real-life footage into motion design projects.

When Might You Need Motion Design?

Motion design and motion graphics are essential tools in various industries. They help a variety of businesses engage with their target audience.

Marketing

Motion graphics in advertising are great for helping your company stand out and grab viewers' attention. They can be used in social media posts, complex ads, and more.

TV

The motion design that you’ll see on TV is super versatile, appearing on opening credits, channel branding, and introducing information with bumpers.

UX Design

We can create a better user experience on websites and apps. For example, animated transitions or graphic cues can help guide users or provide feedback.

Explanatory Videos

Breaking down complex processes is easy with motion design, as it can readily explain products or services, or teach users how to solve problems.

Film & Video Games

Animated characters, costumes, or sets all require motion design!

News Broadcasting

News broadcasts, such as in the forecast screen or virtual backgrounds, can be made much more memorable with a dash of motion design.

Retail Experiences

Motion graphics can be used in retail experiences.

Infographics

Motion graphics can be used to create infographics for documentaries.

Motion Design Specialists

Our experienced team of designers is adept at helping you execute effective and successful marketing strategies.

They understand the importance of graphic motion design and can enhance your imagery, whether it’s a sleek and flashy new logo or a smooth and seamless video transition. Our motion design specialists can help with various aspects of your marketing campaign, including:

1

Creating Storyboards & Animatics

To visualise and plan out animations, our motion designers create storyboards: essentially a series of still frames that outline the animation sequence. They may also develop animatics (essentially a rough, timed version of the animation) to preview the motion before full production.

2

Animating Visual Elements

Once you have approved the initial concept, our motion designers use industry-leading tools like Adobe After Effects to animate graphics, typography, and other elements according to a range of stylisation choices (for instance, we can use lower frame rates and leverage other tricks to achieve something that’s similar to a stop motion effect!).

3

Conceptualising Animated Content

Our motion designers start with brainstorming and concept development, often working with creative directors, graphic designers, and copywriters to develop ideas that align with your own business objectives. They explore how animation enhances storytelling, improves user engagement, or explains complex concepts.

4

Sound Design & Synchronisation

Our motion designers can often add sound effects or background music to enhance the animation’s impact. They may collaborate with other creative members of our team or use stock audio, ensuring that sound is synced perfectly with visual elements for a cohesive experience.

5

Staying Current with Trends & Techniques

Our experts have their ears to the ground as far as the latest trends in the industry go. Motion design evolves quickly, so motion designers need to be up-to-date. Our team is always looking for ways to experiment with new software or methods that can help them bring fresh ideas and innovation to your projects.

6

Adapting Animations for Different Platforms

Our team can create animations in various formats to fit multiple platforms, like social media, websites, mobile apps, or digital advertisements. They’ll ensure animations are optimised for each platform’s size, resolution, and viewing experience.

7

Presenting Revisions & the Final Product To You

When the exciting time finally comes to present the final product, our team will make sure you understand the work’s importance and remain happy with every aspect of the content.

Motion Design Vs Animation

Motion design and animation are often combined: in fact, the terms are regularly used interchangeably.

While there is a great deal of overlap between motion designers and animators, there are subtle and key differences. Understanding the differences between the two practices is essential for developing a greater understanding of how motion design can enhance your marketing efforts.

One key difference between animators and motion designers is the type of project they work on. Animators often focus on creating characters and environments, while motion designers are more focused on creating visual elements like graphics and visual effects. To quickly summarise, motion design is practical and design-focused, enhancing visuals for functional and aesthetic purposes, mainly in digital and marketing contexts. On the other hand, animation is storytelling-driven and more complex, with applications primarily in entertainment and brand storytelling.

Voice Over/Audio and Motion Design

Audio plays a crucial role in motion design by adding depth, emotion, and context to the visuals.

Voiceovers, sound effects, and music can enhance the overall impact of an animation or video by creating atmosphere, enhancing engagement, and supporting the narrative.

Creating atmosphere:Sound establishes a sense of place, time, and mood. For example, rain can create a calm ambience, while thunder prompts a sense of danger.
Enhancing engagement:Audio can also help maintain the viewer's attention and make a project more enjoyable to watch. You could use a ticking clock to invoke a sense of urgency, while the sound of laughter might encourage humour.
Supporting the story:Ambient sounds can add depth and meaning (e.g. footsteps can create a sense of suspense, while a character's voice can reveal their emotions).
Voice overs:Voice overs can enhance the rhythm and pace of animated content. A well-chosen voice over can set a tempo that influences the mood and overall feel of a video. Voice over can also bring an extra layer of richness to content, conveying what visuals alone cannot.

Our Client Successes

Featured Case Studies

Eadon & Co, an Independent Financial Advice firm, wanted their brochure to reflect their mantra of "keeping things simple," especially when explaining complex topics like pensions and investments. They sought a high-quality, accessible brochure to make financial advice clear and digestible for all demographics.

We designed a 21-page brochure that aligned with Eadon & Co’s values, starting with a foreword from their Director, Tim Eadon.

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