First, we’ll evaluate every aspect of your online presence from a local perspective to understand where you currently stand. This ranges from website optimisation for your chosen locations to assessing the performance of your Google Business profile listing, online reviews and ratings, and more.
This free listing is a make-or-break factor in how you appear in Google’s local results and Maps. Bing also has its own equivalent, which needs to be optimised too. We’ll ensure your listings are fully complete, with accurate names, addresses, phone details, consistent business categories, an enticing business description, detailed product and service lists, high-quality photos, and more. We’ll also set you up to leverage advanced features like Google Posts, Q&A, messaging, and insights tracking.
The backbone of any effective local SEO campaign is thorough, localised keyword research. We’ll identify the high-value, high-conversion keywords that offer the best opportunities to increase visibility for location-based searches.
The next step is to strategically optimise your website’s pages and content. We’ll clean up key on-site elements like title tags, meta descriptions, header tags, image optimisation, internal linking, schema markup for local business data, and more.
One of the most powerful ways to boost local SEO is through smart content creation. This involves developing localised service pages, location landing pages, guides, area-specific blogs and other locally-relevant content that’s tailored to each specific city, town, or community you serve.
The AA is the UK's most trusted brand. When it turned to us to launch a new mobile tyre fitting service, we dug deep with our research.
Soap Media’s bespoke eCommerce site is an impeccably designed platform which provides a strong user experience and a modern design
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Local SEO ensures that your business appears in local search results when potential customers are looking for products or services in their area. If you are a brick and mortar business, it can help to drive foot traffic to your physical store locations and increase visibility among local consumers.
While traditional SEO focuses on improving a website’s visibility on a national or global scale, local SEO targets specific geographic locations. In local SEO you can optimise your business listings, local citations and reviews to improve your visibility in local search results. Additionally, local SEO strategies often involve targeting location-based keywords and optimising for “near me” searches, making it more relevant for businesses with physical locations.
Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google Search and Maps. It provides important information about your business such as your address, phone number, business hours and customer reviews. If your GMB profile is optimised, it can significantly improve your visibility in local search results and attract more customers to your business.
There are a few factors that can affect your local search rankings; these can include the consistency and accuracy of your business’s name, address and phone number. Additionally, customer reviews and ratings, and the use of relevant local keywords in your website content are important. Backlinks from local websites and your overall online presence and engagement on social media also play a huge role.
Yes! Our services include regular updates to your business listings, continuous optimisation of your Google My Business profile, and ongoing management of customer reviews. We also track and analyse your local search performance, making necessary adjustments to keep your business visible and competitive in local search results. Our goal is to ensure your Local SEO strategy remains effective and can be adapted when necessary in line with Google algorithms or market trends.
Absolutely. We tailor our strategies to ensure each location is accurately represented and easily discoverable in local search results. This includes creating and managing individual Google My Business profiles for each location, ensuring consistent NAP (name, address, phone number) information across all online directories, and developing location-specific content.
