Local SEO ensures that your business appears in local search results when potential customers are looking for products or services in their area. If you are a brick and mortar business, it can help to drive foot traffic to your physical store locations and increase visibility among local consumers.
Local SEO Agency
What is Local SEO?
- Get discovered easily by nearby consumers who are actively looking for their services/products.
- Stand out from non-local competitors in the area.
- Build a better online presence and reputation as a well-known local business.
- Drive more traffic to your website and to your front door!
- Stronger bond with local consumers
Unlock New Customer Streams With Our Local SEO Services
Local SEO Audit & Analysis
First, we’ll evaluate every aspect of your online presence from a local perspective to understand where you currently stand. This ranges from website optimisation for your chosen locations to assessing the performance of your Google Business profile listing, online reviews and ratings, and more.
Google My Business Optimisation
This free listing is a make-or-break factor in how you appear in Google’s local results and Maps. Bing also has its own equivalent, which needs to be optimised too. We’ll ensure your listings are fully complete, with accurate names, addresses, phone details, consistent business categories, an enticing business description, detailed product and service lists, high-quality photos, and more. We’ll also set you up to leverage advanced features like Google Posts, Q&A, messaging, and insights tracking.
Targeted Keyword Research
The backbone of any effective local SEO campaign is thorough, localised keyword research. We’ll identify the high-value, high-conversion keywords that offer the best opportunities to increase visibility for location-based searches.
On-Page Optimisation
The next step is to strategically optimise your website’s pages and content. We’ll clean up key on-site elements like title tags, meta descriptions, header tags, image optimisation, internal linking, schema markup for local business data, and more.
Local SEO Content Strategy
One of the most powerful ways to boost local SEO is through smart content creation. This involves developing localised service pages, location landing pages, guides, area-specific blogs and other locally-relevant content that’s tailored to each specific city, town, or community you serve.
Local SEO Checklist & Tools
- Claim and optimise your Google Business Profile (and the equivalents on other search engines) with complete details, categories, images, and more.
- Build out location-specific landing pages for each city/area you serve.
- Ensure NAP (name, address, phone) consistency across all online listings/citations.
- Optimise on-page elements like titles, meta descriptions and headers for local keywords.
- Leverage Schema markup to highlight your local business data.
- Encourage and respond to customer reviews on search engines.
- Get listed and build citations on authoritative local business directories.
- Screaming Frog SEO Spider to crawl your site and audit local SEO issues.
- Google Search Console to view your search performance, submit sitemaps and test live URLs.
- Google Business profile manager to update and optimise your local listings.
- Various keyword analysis tools to research high-value local keywords to target.
- Heat Mapping tools to analyse how your website visitors engage with your content.
- Local rank trackers to monitor your rankings in specific areas
Our Client Successes
Featured Case Studies
![aa-tyres](https://api.soapmedia.co.uk/app/uploads/2018/08/aa-tyres-1-e1539871641339.png)
The AA is the UK's most trusted brand. When it turned to us to launch a new mobile tyre fitting service, we dug deep with our research.
Soap Media’s bespoke eCommerce site is an impeccably designed platform which provides a strong user experience and a modern design
Dave Jones | IT Manager
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OUR LOCAL SEO SERVICES COVER EVERYTHING YOU NEED TO DRIVE CONSISTENT, HIGH QUALITY LOCAL TRAFFIC TO YOUR SITE.
- 1Plan your Local SEO StrategyWe start by considering your current local online presence and overall local SEO goals, while conducting a brief audit to identify prime opportunities in your specific markets. This lays the groundwork for a customised local strategy.
- 2Discover New Local insightsYou'll receive an in-depth local SEO audit and a localised content strategy with link building tactics to grow your online authority and dominate local rankings.
- 3Boost Local PerformanceWe’ll uncover the quick wins like Google Business Profile optimisation and consistent citation building that can give you an immediate local visibility boost.
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Local SEO FAQ’s
While traditional SEO focuses on improving a website’s visibility on a national or global scale, local SEO targets specific geographic locations. In local SEO you can optimise your business listings, local citations and reviews to improve your visibility in local search results. Additionally, local SEO strategies often involve targeting location-based keywords and optimising for “near me” searches, making it more relevant for businesses with physical locations.
Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google Search and Maps. It provides important information about your business such as your address, phone number, business hours and customer reviews. If your GMB profile is optimised, it can significantly improve your visibility in local search results and attract more customers to your business.
There are a few factors that can affect your local search rankings; these can include the consistency and accuracy of your business’s name, address and phone number. Additionally, customer reviews and ratings, and the use of relevant local keywords in your website content are important. Backlinks from local websites and your overall online presence and engagement on social media also play a huge role.
Yes! Our services include regular updates to your business listings, continuous optimisation of your Google My Business profile, and ongoing management of customer reviews. We also track and analyse your local search performance, making necessary adjustments to keep your business visible and competitive in local search results. Our goal is to ensure your Local SEO strategy remains effective and can be adapted when necessary in line with Google algorithms or market trends.
Absolutely. We tailor our strategies to ensure each location is accurately represented and easily discoverable in local search results. This includes creating and managing individual Google My Business profiles for each location, ensuring consistent NAP (name, address, phone number) information across all online directories, and developing location-specific content.