We’ll use our library of keyword research tools to uncover your online store’s highest-value, revenue-driving keywords across product lines and categories.
Individual product pages are prime revenue drivers, so ensuring they’re fully optimised is of paramount importance. Our e-commerce SEO specialists will optimise titles, descriptions, headers, images, internal linking, schema markup, and other elements to turn your products into conversion machines!
Beyond products, we’ll optimise and elevate your category/subcategory pages with tight keyword targeting, unique content, strategic internal linking, and more.
Whether it’s buyer guides, product comparison content or How to… blogs, our content strategy will be laser-focussed to reach potential customers and drive organic traffic to your site from intentional searches.
The technical side of SEO is particularly important for e-commerce sites because of their large number of product listings, reviews and other forms of content, so we’ll keep a close eye on the technical health of your site, blitzing broken links and guarding against duplicate content all while optimising your URL structures, schema markup and site architecture.
The AA is the UK's most trusted brand. When it turned to us to launch a new mobile tyre fitting service, we dug deep with our research.
Soap Media’s bespoke eCommerce site is an impeccably designed platform which provides a strong user experience and a modern design
Dave Jones | IT Manager
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E-commerce SEO is the process of optimising an online store to improve its visibility in search engine results, making it easier for potential customers to find your products. This involves optimising product pages, category pages, and other content with relevant keywords, and improving site structure and navigation. Without optimising for e-commerce SEO, your site could be missing out on traffic from potential customers.
Traditional SEO focuses on optimising general content, blogs, and service pages, whereas e-commerce SEO specifically targets product and category pages. It involves strategies such as optimising product descriptions with relevant keywords, ensuring high-quality images with alt text, and implementing user-friendly URL structures for products. There’s also a large emphasis on managing inventories and integrating customer reviews, all to improve visibility and drive targeted traffic to your site, with the intention of growing purchases.
Key factors include the quality and optimisation of product descriptions, the use of relevant keywords, and the presence of unique, high-quality content. Technical elements such as site speed, mobile-friendliness, and secure transactions (HTTPS) are extremely important as well. Additionally, user experience factors like intuitive site navigation, easy-to-use category structures, and internal linking can significantly impact rankings. Other important factors include obtaining backlinks from reputable sources and managing customer reviews and ratings.
At Soap Media, we track many key performance indicators (KPIs) to measure the success of our clients’ e-commerce campaigns. These KPIs include organic traffic, which shows the number of visitors coming to your site through search engines, and search engine rankings for targeted keywords, indicating how well your products are positioned in search results. We also monitor conversion rates, which reveal how many visitors make purchases, and overall sales revenue that’s generated from organic search. Other important metrics include bounce rate, average session duration and pages per session, which help us assess user engagement and experience.
