1. Home
  2. Services
  3. eCommerce PPC Agency

eCommerce PPC Agency

In the world of eCommerce, standing out is non-negotiable. As a seasoned eCommerce PPC agency, we specialise in maximising your ROI while delivering the experiences your customers crave. From targeted campaigns to strategic ad placements, we’ll get your site in front of the right people and get products into baskets.

What Is eCommerce PPC?

eCommerce PPC (pay-per-click) is a digital advertising model designed specifically for online retailers. It drives targeted traffic to your product pages, boosts conversions, and skyrockets sales.
Platforms like Google Ads, Bing, and social media channels such as Facebook and Instagram allow businesses to showcase their products with visually engaging ads.
These ads often include key details like images, prices, and customer ratings, offering potential buyers everything they need at a glance. By leveraging transaction-focused keywords and dynamic remarketing, eCommerce PPC ensures you reach high-intent shoppers who are ready to purchase, maximising your return on ad spend.

Building a PPC eCommerce Strategy

While many of the common PPC best practices can be utilised in eCommerce PPC, there are some unique ways in which eCommerce PPC differs from traditional PPC strategies.

Clear PPC Goals

The ultimate aim of eCommerce PPC is simple: drive conversions and generate revenue. Our transaction-focused approach prioritises immediate results, ensuring you achieve higher ROI and cost-efficient acquisitions.

eCommerce PPC Ads

We utilise ad types tailored to eCommerce, such as Google Shopping Ads, dynamic retargeting, and social media carousel ads. These visually rich formats highlight product details like price and ratings, driving shoppers straight to your product pages, and ultimately resulting in faster conversions.

Targeting Strategies

eCommerce PPC thrives on targeting high-intent keywords and refined audience strategies. By our complete leveraging of traditional search, shopping, demand gen, remarketing, lookalike audiences, and more we ensure your campaigns reach buyers who are ready to make a purchase.

Product Feeds and Data

Dynamic product feeds, used in Google Shopping, are a cornerstone of eCommerce PPC success. They’re integrated through tools like Google Merchant Center to keep your ads accurate and up-to-date. This seamless syncing of product listings, prices, and availability ensures potential customers get reliable information, increasing their likelihood to buy and delivering some of the highest ROI results in the industry.

Targeting the Right KPIs

In the eCommerce industry, facts and figures are the currency of success. As such, ROAS metrics, conversion rate, average order value, and cart abandonment rates are extremely important in measuring success. These metrics directly reflect revenue outcomes and help to assess the ad’s impact on sales.

Remarketing and Upselling Tactics

Our campaigns go beyond basic retargeting. By showcasing the exact products users viewed (or those left abandoned in their cart) we personalise ads to encourage conversions. Additionally, we promote related products, boosting cross-sells and upsells.

CRO Services to Supercharge Your PPC

Running PPC ads is one thing: optimising the full customer journey is another. The input of our specialist Conversion Rate Optimisation (CRO) experts can be harnessed to further analyse your data, pinpoint opportunities, and help you get the most out of your ad spend. With us, your money works harder, delivering greater results.

Beyond Google: A Multichannel Approach

While Google leads the pack, other platforms like Microsoft Ads offer untapped potential. As a multi-platform PPC agency, we ensure your campaigns excel across all relevant channels.

An Experienced eCommerce PPC Agency

Our experienced team brings expertise and a proven track record of delivering high-performing campaigns.
We understand the urgency of eCommerce, where instant ROI is critical. We’ll help you revitalise your PPC strategy with:
  • Comprehensive audits to uncover improvement areas.
  • Budget-friendly solutions to maximise conversions.
  • Precision campaigns that target high-value audiences.
When the window for conversion is small, every penny counts, and we make sure none are wasted.
In eCommerce, numbers tell the story. Metrics like ROAS, conversion rate, average order value, and cart abandonment rates are crucial for gauging success. We refine strategies and ensure your ads directly impact your bottom line.

eCommerce PPC Management

You can’t put together an eCommerce PPC campaign haphazardly.
There are a few important aspects you have to consider in order to have a successful campaign. Some of our key components for successful eCommerce PPC management include:
  • 1
    Optimised Product Listings and Ad CopyAs with pretty much any ads, eCommerce ads need engaging and compelling copy, with clear descriptions, competitive pricing, and effective calls to action. We optimise ads by sprinkling in relevant keywords that are accompanied by high-quality visuals to attract immediate attention to your ads and product listings.
  • 2
    Effective Bid Strategy and Budget ManagementA successful campaign must be able to balance competitive bidding with budget control, adjusting bids for high-performing keywords and targeting based on conversion data where appropriate. We are extremely effective when it comes to budget management, and can really maximise your conversion even with budget constraints.
  • 3
    Custom Conversion Tracking and OptimisationMetrics like CTR, conversion rate, ROAS, and CPA allow for ongoing optimisation. However, not all conversion tracking is made equal. Sometimes, extra data on how users interact with your ads is required in order to make your ads the best they can be. Our custom tracking metrics can be tailored to you and your own specific needs. By analysing ad performance, we can make data-driven adjustments to improve targeting, ad creativity, and bids, ensuring the campaign continuously drives results.
  • 4
    Precise Targeting and Audience SegmentationBy targeting high-intent keywords and segmenting audiences by demographics, location, and shopping behaviour, we ensure ads reach the shoppers who are most likely to convert. We also utilise remarketing and lookalike audiences to allow you to re-engage past visitors and reach new potential customers with similar profiles.

PPC Management Clients

Results are at the top of our agenda

Image - Featured case study

Lesters Nurseryworld is a highly rated Nursery Retailer. In fact, they’re the best in the North West! However, being number one means that they’re always striving to do better, which is why they came to us to ensure their PPC was top-class.

We overhauled their PPC campaigns to achieve year on year growth of 30% for revenue and 20% for ROAS when compared to the previous year. Lesters’ were thrilled, and were keen to forge a long-lasting partnership with us.
VIEW CASE STUDY
VIEW CASE STUDY

eCommerce PPC Services

If you want to expand the pay-per-click standing of an eCommerce business then be sure to contact us today.
We have a proven track record of delivering high-performance campaigns that fly higher than the competition, which is all the more impressive considering the incredible amount of competition in the sector. We cover all aspects of PPC, and our team have years of experience helping our customers maximise their ROI and increase conversions.
So, what are you waiting for? Contact us today and stand out from the eCommerce crowd with our PPC solutions.

Get Your Consultation

DISCOVER HOW WE LEVERAGE CUTTING-EDGE AD TECHNOLOGY TO ACHIEVE OUTSTANDING RESULTS.

  • 1
    Set Your BriefDiscuss your current strategy, tactics and growth aspirations, and we’ll explain how we can match them to the multi-faceted approach you need to dominate modern PPC.
  • 2
    Partner with the BestDiscover the quick wins we can implement to boost your results and surpass your KPIs (including data-led CRO insights to smoothen customer journeys).
  • 3
    Anticipate Your SuccessWe’ll finalise the expectations our technology and proven methodologies can provide to scale your business and unlock your untapped potential.

By submitting this form you agree to our privacy policy.

What We Could Do For You
If you'd like help with your digital marketing and our work on this project has inspired you, why not get in touch with us to discuss your plans:
Get in touch
Related PPC news:
From Algorithms to Engagement: Unleashing the Power of AI in Paid Media
Google Recognises Soap Media as One of the Best