We’ll conduct a deep dive of your previous activity, including programmatic if applicable, to analyse how well this has done and where we can make improvements. We will then create laser-guided KPIs centred on precisely what you want to achieve, whether conversion-driven or focused on raising brand awareness.
The best programmatic campaigns make agile reactions to customer behaviour, ensuring we understand entirely who yours are. We’ll use your personas to create detailed audience segments, allowing us to tailor the campaigns around their needs and behaviour.
Once we’ve understood who your customers are, we work out exactly where they go on the internet. We analyse their activity and use it to map out their journey, creating carefully selected website placements that best reflect what the data tell us about how your audience and customers behave.
The next step is creating ads that captivate your audience and sit seamlessly alongside the channels. We build strong visuals that perfectly coordinate your brand guidelines, alongside copy that speaks to your customer in the way they expect. Everything will be consistent across channels, so each ad a customer sees is wholly reflective of your business and products.
Once everything is in place, we put the wheels in motion. Utilising machine learning and AI enables your display campaigns to scale rapidly as interest increases, and we’ll set everything up to react rapidly as your customer communicates their intent. This constant dialogue ensures your marketing never stops.
Our agility in serving customers the right content relies on real-time bidding, so they’re fed ads based on instant updates of their behaviour, not following a plan based on a singular stimulus such as site visits. We combine this with dynamic retargeting and multi-device touchpoints, so you hit the audience with the right ad tailored by their consumption – in time, device and mindset. You are no longer reliant on the limitations of a single channel, using the most relevant for the customer at that moment in time.
We’ll use frequent evaluations to create further evolutions of your strategy, making data-led decisions that react specifically to how your customers are behaving. We delve deep into the data to look for the opportunity wherever it is hiding, harnessing positive and negative reactions to make adjustments that deliver on your goals.
Our reporting process provides a comprehensive overview of how our strategy works in relation to the KPIs established at the beginning. We offer monthly and weekly reports, and you’ll benefit from a specialised account manager who is always available for any queries you have.
Whilst swift adjustments enable rapid gains, we still take time to offer more extensive reviews on three-month increments. This gives us the chance to delve into the campaign’s performance and view success against your broader business goals.
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Programmatic marketing utilises automation for ad buying, with a real-time bidding process purchasing ad spaces as they become available. It enables you to set specific parameters about the audiences you’d like to target, leading to highly effective and laser targeted ads.
Programmatic advertising is the automated process of buying and selling ad inventory through an exchange that utilises AI to work in real-time. It allows publishers and advertisers to work together instantaneously, ensuring that ad space can be bought and sold as demand dictates.
AI technology utilises algorithms to analyse website visitors’ behaviour, making accurate decisions about their likelihood of converting, clicking a link, or whichever action an advertiser requires. That data is then interpreted to serve ads to the customers most likely to fulfil the desired action.
You can also utilise programmatic to buy display advertising. This enables you to deliver an ad to a specific customer type at the optimum points across the web. Programmatic offers greater control over the correct audiences to target at the correct times.
Header bidding is a specific form of bidding publishers offer to increase their efficiency, which calculates the price in real-time (in comparison, the waterfall method uses a fixed price). The result is that advertisers often get higher quality and better-suited ad space, while publishers receive a better and fairer rate.
Our reporting process is very straightforward and the same across all the work we provide. We offer weekly and monthly bulletins that demonstrate a comprehensive breakdown of how our strategy performs to pre-agreed KPIs.
