We’ll immerse ourselves in your business and gain a complete understanding of your products and services, competitors, target audiences, and more. Our findings lay the foundation of our proposed approach.
Every campaign can have different objectives. From building brand authority and driving links, right through to publicising a product, we’ll create a PR strategy that delivers.
Using our vast experience in generating stories that capture the media’s attention, our initial research, and your activity goals, we’ll generate ideas for digital PR campaigns that will excite your target audience.
We don’t just fire out outreach campaigns and hope for the best; we construct high-quality media lists that consist of journalists who write for the publications that your target audience reads.
Whether we need to run a survey, source available data, create visuals, or write a long-form article, we’ll create a media-ready campaign. We’ll then distribute it to relevant journalists and collate the coverage as it drops.
We’ll monitor media conversations within your industry, offering commentary and insights on relevant topics on behalf of your business, and helping out journalists in the process.
From micro bloggers to large-scale influencers, we expertly source and collaborate with the right partners to amplify your brand’s message. We’ll tailor each collaboration to align with your unique goals, ensuring maximum impact and benefit.
You’ll be kept in the loop on performance with monthly reports and instant updates on high-profile wins. We’ll continue to source new opportunities and adapt our work as we go to maximise your returns.
In a crowded marketplace, it’s tough to make yourself heard. If you’d like to gain a competitive advantage, then our PR consultancy services can help your voice to ring out in a place where people are listening.
Our PR professionals can create a B2B PR strategy to help your business shine. With years of experience that spans various complex industries, we can partner with you to build your brand, establish you as a thought leader, and drive meaningful results.
Want to discuss your digital PR strategy and find out how you could make it work smarter? Our experts are standing by to deliver you a fresh PR approach that can speed you towards your business goals.
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Digital PR is the process by which an organisation’s online presence is increased by securing media coverage. It involves encouraging high-profile and high-value websites to link to a business, driving traffic, and improving SEO performance. It can also include increasing brand awareness by being featured in podcasts, on TV, and on the radio.
Traditional PR is concerned with managing how the media covers a business or organisation, encompassing all types of media including print, radio, TV, and online. Digital PR is a newer component of traditional PR, focusing specifically on online media. It almost always includes links to a website and brand mentions.
PR marketing is a component of a business marketing strategy, where media relations are used as a specific channel to communicate marketing messages to customers. When managed properly, it can be more cost-effective than more traditional forms of advertising.
A PR campaign is a creative off-site project (usually consisting of multiple planned activities) that lasts for a certain period of time. Ultimately, the goal of a PR campaign is to achieve coverage of a business or product and to build links to a company’s website.
