Branding & Creative Design

We’ll embark on an exhaustive brand audit to identify strategic gaps and realignment opportunities, diving into what makes your business tick and what your objectives are. This can dictate a number of things when it comes to brand design, including the personality of your brand. Are you quirky, or are you more corporate and serious? Or casual? Or maybe even playful?

Taking a look at what your competitors are using to brand themselves gives us a better idea of what works and what doesn’t in your industry. By doing this, we can guarantee a better success rate than trying and testing approaches until we get one right. Proper research is significantly quicker than trial and error!

Who are you marketing yourself to? What grabs your audience’s attention? What colours evoke the kind of emotions that you’re looking to create? We’ll ask all these questions and more to build up the perfect persona for your brand. This allows us to appeal to your users visually and psychologically.

There are many visual elements that make up a great brand, and it’s important to ensure that they follow the same theme. We’ll push forward to perfect your dynamic new brand, completing drafts (including print material and web design) to reach an end product that you can showcase to the world.

Great graphic design includes logos, brochures, posters, packaging, websites and more. It lives and dies by the need to be eye-catching, and conveys your message across many different media formats. By leveraging colour psychology and following reliable design principles like balance and visual hierarchy, we’ll create designs that really represent your brand as you want it to be seen.

Illustrations involve drawing, painting or digital techniques. They bring concepts to life, explain complex information through infographics, and enhance storytelling. Our designers can take your brief and then gather further inspiration for different illustration styles. The resulting moodboard can then be discussed collaboratively to ensure that the resulting illustrations follow a theme you’re happy to run with.

Our designers are not just masters of their craft, but are also seasoned marketers who know how to plan a series of coordinated marketing efforts centred around one fantastic idea. By researching your brand, competitors and target audience, we’ll ensure consistent visual identity and messaging across every touchpoint. We’ll then test our concepts to orient the campaign around your strategic goals.