Brand Identity

A logo is the cornerstone of your brand identity. An effective logo uses symbolic imagery, stylised typography, colours, graphic elements and more to encapsulate your brand’s personality. Complex logo designs are to be avoided; an ideal logo should be deployable across brand touchpoints that span a range of mediums.

Brand development is the strategic process of pinpointing what your brand really stands for and how you want it to be perceived. We can help you to identify your key target demographics, analyse your competitors, establish your brand values, and define a unique selling point (USP) that appeals to your audience.

Achieving differentiation is a key goal for any brand development strategy. Our designers use signature colours, mascots, illustrations, photography, typography, and graphic patterns to instantly attract visual interest and impact tone of voice. They’ll also ensure design coherency across your various branded touchpoints.

As your business evolves, your brand identity may need be be realigned to stay relevant. As well as creating a brand from scratch, we can update existing visual elements for modern audiences. We’ll also carry out full brand and accessibility audits to identify visibility gaps and any areas that are ripe for improvement.

Distinct messaging and voice is vital for your brand personality. From taglines to mission statements, it all helps to define your position, purpose and values. Perfecting a consistent tone of voice humanises your brand and makes sure that your audience knows exactly what your attitudes and worldviews are.

Your brand identity is more than skin-deep: it encompasses your entire company culture. Many brands empower internal “brand shaping” teams to further this goal via educational initiatives, behaviour modelling and storytelling. A more authentic culture that’s rooted in brand values leads to more organic brand amplification.