Brand Guidelines

We’ll conduct a comprehensive brand identity overview that captures all of the key components within visual identity elements like logos, colour palettes (including accessibility), typography (including spacing and sizing), iconography and graphic styles. This foundational overview will form the reference point for all our future designs.

Using storytelling to articulate brand heritage, mission, personality and values can really help your employees to take your brand meaning and voice to heart. We can help to outline your ideal brand perceptions (and what you promise) within your guidelines so that your staff become ambassadors to your customers.

Our designers can work on imagery guidelines, composition styles, production resources and best practices to provide unerring creative direction for your campaigns. Photography, illustration, video and other assets should all pull together in a coordinated way to ensure on-brand visual marketing.

We can leverage our years of experience to give you guidance for branded communications across print, digital, events and more, empowering your staff to effectively plan initiatives. We can also partner with you to establish strategic frameworks for developing campaigns, ads, website content and collateral.

Your team needs to be thoroughly on board with your brand guidelines. We can show you how to share the insights and learnings from core brand strategy documents that inspire your identity. This will assist your team to embrace your brand in context, making sure they’re best-equipped to uphold strategic goals.

Offline and online touchpoints are equally as important, and your brand guidelines should be adhered to across signage, apparel, packaging, emails, social content and more. We can show you how to do this, and also how best to give concise instructions that empower proper execution.

Extending your branding so that it touches both internal and talent acquisition materials builds cohesion. In addition to helping you to brand across touchpoints, we can provide you with detailed blueprints for using branding in company presentations, event booths, office décor, welcome packs, job ads and more.