Bespoke Software Development
Soap Media is a leading name among agile software development agencies, working with companies like the AA, Moneysupermarket, and Redrow on a range of bespoke software projects. These include multi-platform digital transformation programmes, connecting APIs and business systems to custom reporting tools: some from the ground up, others by connecting and optimising big data for business intelligence.

Software Challenges
creating stunning user interfaces
Software is a given element of business. However, in most cases, the legacy and frustration of potential change (along with a lack of knowledge surrounding what's available) can sometimes lead to companies sticking with the familiar through fear of change.
Whether we’re optimising business workflows, connecting APIs, creating stunning user interfaces to interact with business intelligence data, or simply building new websites to promote your business and generate leads, we pride ourselves on understanding who your end users are. We’ll ensure their intent is met in the most creative, succinct, and beautiful way possible.
Sometimes spreadsheets just work, but their limitations can lose ground to competition that is adapting, and transformative software systems capable of facilitating rapid growth. This is where our team of problem solvers, engineers, and creatives can introduce cutting-edge tools. Some are simple, but others are complex to help consult, show, test, and prove the night and day difference our approach can make to improving your systems.
- 1Lower costs and higher marginsSoftware optimises operations and lowers costs, helping to streamline business operations.
- 2Protection against tech-based disruptionTech-driven innovation is a concern for many businesses, alongside staying on top of tech trends.
- 3Great customer experienceGreat software allows you to meet your ever-growing customer expectations.
Why Choose Soap?
Our bespoke software development services
Our dev team ensures bespoke software follows best practice. They use Composer for managing PHP dependencies like WordPress plugins and Laravel packages, and implement Webpack with npm or yarn for JavaScript dependencies. They can even combine these approaches to prevent breaking changes through proper versioning. Whatever your project requires, we have the expertise to approach it optimally.
An accountable and agile approach to delivery and management.
Version Control and Code history via GIT.
Composer/Webpack to keep non-bespoke code updated and secure
Use of Jira for project breakdown and time allocation.
History via GIT. PSR2 coding standards.
Tailwind (sometimes with Sass) CSS for easily refactorable responsive design.
Bespoke Software Development Services
Beyond expectation
Our bespoke software development is run by an in-house team with over a decade of experience. Everything is tailor-made by our experts, and they’ll meticulously plan and map your software with your business objectives at the forefront of their designs.
Our web applications for customers don’t just look the part: they perform above and beyond expectation too, providing reliable performance and security. We also ensure that everything integrates seamlessly with your other systems and adheres to Google’s guidelines.
What’s more, we’ve been Google Certified for nearly two decades and have delivered successful bespoke software development services to several famous clients. You’re definitely in good hands!

Ground Up Development
Expert Software Development
From Learning Management Systems, eCommerce, and inventory management systems to integrating Machine Learning and AI optimisation tools into big data applications, we have consistently delivered fast, value-based products that perform. Just take a look at what we've done for our partners so far!
Enterprise-Level Scalability
We specialise in Rapid Application Development and Scalable Application Management. Put simply, we build and integrate software to optimise your business operations.
- Team CooperationWe work as an extension of your in-house team.
- Streamlined ProcessWe document, scope, and estimate all user stories. These form the basis of our project plan, timeline, and delivery deadline in Jira, and you’ll enjoy full visibility of everything.
- Dedicated Project ManagerWe manage weekly development with a dedicated project manager for effective processes.
- TDD ApproachWe conduct a Test-Driven Development (TDD) approach, which results in fewer bugs. TDD is maintainable, flexible and easily extensible, whilst also reducing the time to market and, ultimately, reducing cost.
- Thinking of the FutureWe conduct PSR Standardisation and Documentation so that any team member - internal to us or internal to you - can inherit and understand the work completed so far.

Software Development Clients
Featured Case Studies

Most recognisable for their “epic” brand strap-line and award-winning tv ads, MSM came to Soap to help unify their email communications to their customer base.
With 100’s of different emails spanning a range of consumer-related financial products they found that over the years their email communication had become fragmented and ultimately didn’t represent the style of communication they wanted to convey, Soap came onboard to help unify all their outbound email communications into a set of design principles to ensure brand constancy whilst delivery a customer focused experience.
Software Development Solutions
Your in-house team doesn’t have to worry; we’re not here to take over! Instead, we aim to become Your Partner in Digital, functioning as an extension of your in-house team as we merge our understanding of UX and application development.

Innovative UX
Fantastic User Experiences
We also pride ourselves on the usability of the end product.
Having worked with SaaS companies to refactor their customer experience and onboarding, we bring both refreshing simplicity and efficient innovation to the table.
We back our work up with extensive user experience research and tested UX design principles. This includes conducting focus groups, customer surveys, A/B testing, and data analysis for continuous improvement. Our aim is to deliver the most succinct, enjoyable products to the end user. We feel this speed of interaction and, ultimately, how it makes someone feel is what sets us apart!
Get Your Free Consultation
Your business is unique, and so are the challenges you face, our award winning bespoke software team are ideally suited to help unlock your potential.
- 1Discuss Your RequirementsAn initial consultation with our solutions engineers will identify your key requirements and reveal how we can help you achieve more.
- 2Plan Your JourneyOur expertise has been leveraged in a multitude of software development projects, and our thorough planning has been key to our successes. Together we can build a better future for your business.
- 3Ask Your QuestionsExplore your options and have any additional questions you may have answered.

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What We Could Do For You
If you'd like help with your digital marketing and our work on this project has inspired you, why not get in touch with us to discuss your plans: