B2B SEO Agency

The sales cycle in B2B can be long and involve multiple touchpoints. Leads need to be nurtured over time, with a stronger focus on building relationships and guiding decision-makers through the sales funnel. B2B SEO must accommodate for this. We’ll construct strategies that are designed to cover these all-important touchpoints.

In B2B, the sales cycles can be much longer than B2C, involving numerous complexities and various touchpoints. If one touchpoint does not hit the mark, all of the previous hard work could be undone. That is why our data analysts use the data we garner effectively to construct landing pages which align with user intent. As we bring prospects into your ecosystem, we can work on developing the relationship through platforms such as email marketing.

Keyword research is an integral part of any SEO campaign, but keyword research for B2B SEO is a little different. In order to get your site in front of the correct people, we’ll work hard to uncover valuable long-tail keywords. These keywords are usually more industry-specific, technical, and focused on solving business problems. They’ll often address particular solutions, products, or services that are relevant to a business.

B2B SEO campaigns usually target businesses, decision-makers, and seasoned professionals like managers, executives and procurement officers. These individuals are typically the ones who make the purchase decisions for their company. Using our intricately put-together B2B SEO strategies, we can help to get your site in front of those who are most likely to convert.

Content is the metaphorical backbone of any SEO campaign, and it’s no different for a B2B SEO campaign. Whereas B2C content may sometimes be created for the purpose of entertainment, B2B content is typically longer-form, exclusively informative, and in-depth. We have a proven track record of producing formal and focused content that’s tailor-made for corporate buyer personas.

If you operate in the corporate sphere, you must uphold a professional persona at all times. If your site is littered with 404 errors or is unresponsive, then this will come across as unprofessional. We’ll conduct technical SEO audits and ensure that the health of your site is in good shape. Whether it’s helping to secure your site with an SSL certificate, avoiding duplicate content issues with canonical tags or implementing redirects, we‘ll keep your site looking sleek and professional.

Link-building is simply a must. If you don’t build links then you are basically shooting yourself in the foot as far as your off-page SEO efforts go. B2B link building is more relationship-driven, working as a way to establish business partnerships or new working relationships. Alongside our digital PR experts, our SEO team has many years of experience when it comes to earning high-quality links from relevant, niche industry sites to improve domain authority.