B2B PR Agency

Becoming a beloved brand can supercharge your business’s performance, but many B2B business owners aren’t sure how to reach that level. At Soap Media, our PR professionals can create a B2B PR strategy to help your business shine. With years of experience across various industries, we partner with you to build your brand, establish you as a thought leader, and drive meaningful results. Ride the wave of positive exposure with our expertise!

What is B2B PR?

B2B PR revolves around communicating with the key decision-makers at businesses within your target sectors. Effective B2B PR strategies don’t just promote your products and services; they also showcase the positive outcomes of investing in what you offer, and highlight the core values your business stands for.

B2B PR is highly targeted, focusing on specific roles at companies to ensure your message reaches the right audience. For instance, a brand that’s running corporate events will most likely need to engage HR professionals that are focused on employee benefits and company socials. Comparatively, an education provider offering business courses should connect with entrepreneurs and new business owners by sharing valuable insights and advice. This precise targeting ensures that your digital PR campaigns are always relevant and impactful, reaching the decision-makers who matter most. From creating surveys and topical content, right through to setting up speaker opportunities and event sponsorships, B2B PR encompasses a broad range of strategies. We’ll cultivate a flexible PR roadmap, launching PR activities at just the right time to align with vital dates in your industry calendar and connect with your target audiences.

Our Approach to B2B PR

We’ll take the time to understand your goals and collaborate with you to set realistic targets. Our process begins with a deep dive to identify your target audience. Even if you think you know who you’re trying to influence, we’ll rigorously analyse all available data to ensure your efforts are focused on the right people.

Next, we’ll discuss what you’re hoping to achieve with PR, such as building links, increasing awareness, driving web traffic, and more. We’ll also outline the key messages that you want your brand to convey. We’ll take the time to fully understand your brand’s unique challenges and opportunities, creating bespoke PR plans that are tailored to your specific needs and executed across the channels that are best suited to making the maximum impact.

KPIs

We’ll work with you to set KPIs that demonstrate the impact that our work has on your bottom line, scrubbing even deeper to uncover meaningful insights.

Reactive Media

We’ll build relationships with relevant journalists and respond to reactive media requests on your behalf, helping you to participate in industry conversations as they happen.

Storytelling

We’ll extract the unmissable stories that your business has to tell, work with you to bring them to life, and get them in front of your target audiences.

EEAT

Experience, expertise, authority, and trust are key components of any digital strategy. We’ll show your audience that your business bubbles over with these qualities and more.

Leveraging Social Media

We’ll use social media to amplify your campaigns, share secured coverage, connect with industry-specific journalists, and ensure your message spreads far and wide.

Reputation Management

We’ll take steps to build your reputation day-to-day and also be on hand to support you when you need it most, ensuring your brand stays squeaky clean.

Strategically-Connected B2B PR

No business can exist in a vacuum, which is why it’s crucial to factor the wider context into any successful B2B PR strategy. Our team stays ahead of market trends at all times to keep your brand relevant and competitive. We analyse the broader landscape, key industry events, and behavioural shifts in your target audience to ensure your strategy is on point.

We also integrate insights from our data scientists. This collaboration allows us to produce detailed reports, showing you what matters most and allowing us to refine our tactics for even better ROI. By combining market awareness with data-driven insights, we’ll ensure that your PR efforts are not only strategic, but also optimised for the best results.

Get Your Consultation

EXPERIENCE A BOOST IN BRAND AWARENESS THAT CASCADES DOWN TO EMPOWER YOUR TRAFFIC AND LEAD GENERATION.

1
Boost Your BrandUsing the latest techniques, we’ll strategise an innovative PR campaign that catapults your brand before your target audience, and encourages them to fall in love with you even more.
2
Dominate Your NarrativeWe’ll keep your business at the centre of the conversation, proactively and reactively manoeuvring our approach so you’re always right where you should be: in front of your customers.
3
Integrate Your ApproachRealise the potential of a PR strategy that’s back up by the powers of a full-service digital agency. No matter which touchpoint your customers reach, we’ll make sure that you’re right there waiting for them.