B2B PPC Agency
A B2B PPC Agency You Can Rely On
Our Components For A Winning B2B PPC Strategy
Target Audience
B2B PPC campaigns must be tailored for a corporate audience, targeting key decision makers like CEOs, managers, and department heads. With our proven track record, we adapt our approach to accommodate the typically longer B2B buying cycle.
Ad Platforms
While Google Ads remain common in B2B, platforms like LinkedIn Ads, Quora, and industry-specific forums can be more effective. For example, with LinkedIn ads, we can tailor our ads to target users based on job titles and industry, increasing the likelihood of conversions.
Keyword Strategy
Effective keyword research forms the quintessential foundation of a successful B2B PPC campaign. We’ll maximise your share of the existing marketing intent by focusing on industry-specific, high-intent keywords related to your products or services. We also generate new intent by identifying relevant long-tail technical and niche keywords specific to your sector.
Ad Copy and Messaging
Ad copy and messaging for B2B campaigns require a slightly more subtle approach. As such, we create formal, educational, and solution-oriented copy for your PPC campaigns that aligns with your overarching tone of voice. We always make sure to highlight the return on investment, efficiency, and value to your business.
CPC
Generally speaking, cost-per-click (CPC) is higher for B2B PPC campaigns. This is because the audience is more niche, and the potential revenue for each lead or sale is greater. Our experts can blend traffic acquisition, with tailored relevancy, and sound user experience to compete for high-value keywords against even the fiercest competition.
Conversion Goals
The conversion funnel is longer and more complex for B2B PPC, often involving multiple stages, such as downloading a whitepaper, signing up for a demo, or booking a consultation. The goal is typically lead generation, rather than immediate sales. We adapt and tailor each approach accordingly.
Retargeting Strategy
Google’s AI targeting recognises multiple searches and interactions before conversion, making data leverage crucial. Our Google Ads strategy focuses on audience targeting, tailored messaging, and visual creatives to appeal to multiple steps of the user conversion journey, resulting in nurtured quality leads, and new audience insights to test fresh ideas.
Analytics and Tracking
Our PPC experts are masters of analysis and thorough tracking, and collaborate with our in-house data analytics team to maximise all valuable learnings. We focus on tracking the quality leads of the all-important customer journey lifecycle.
Industry-Specific B2B Marketing
- Manufacturing & ConstructionA tech-savvy strategy can make all the difference in the manufacturing and construction sectors, and an effective B2B PPC strategy is one way to give your business a competitive edge.
- FinanceThe finance sector is all about crunching numbers and assessing risks; this is similar to how our PPC experts are constantly monitoring campaign performance to ensure we generate quality leads for your business.
- Professional ServicesIn the sea of professional services, it’s easy for your business to get lost. Our effective B2B PPC management can help your business to stand out from the crowd.
- TechnologyThe technology sector is always evolving and changing, so your PPC campaigns need to evolve as well. We monitor performance, adapt accordingly, and generate valuable leads for your business.
- Health & Care ServicesRequiring particular niche expertise, we are experienced in delivering B2B PPC campaigns that return results in the health and care sector.
- Software & SaaSWe’re adept at creating high-performance strategies for complex software and SaaS products, generating valuable leads, and maximising ROI.
Personalised B2B PPC Services
- 1Proven Bidding ResearchTo get the most out of your PPC campaigns’ potential performance, we work with you to take advantage of your existing data and connect Google Ads with your lead and customer CRM. This gives us the ability to identify and scale qualified leads, reduce any spam, and improve your overall business profitability.
- 2Thorough Competitor ResearchAn essential part of any PPC campaign is in-depth competitor analysis, and this is especially important in the extremely competitive B2B sector. We’ll establish your direct and most important competitors and will put together a thorough strategy that can help you leapfrog them.
- 3Strategic & Full-Funnel Ad PlacementThe modern conversion journey goes beyond just Search network ads. Our ad campaign optimisation processes and growth strategies focus on targeting (and retargeting) users across multiple devices and networks, introducing and reinforcing the strength of your brand.
- 4Informative Monthly ReportingWe want to keep you informed about all of the great progress made by your PPC campaign(s). As well as producing informative monthly reports that detail all of the KPIs you need, we’ll create dynamic real-time reporting dashboards to ensure you’re never left in the dark.
- 5In-depth Keyword ResearchIn-depth keyword research forms the foundation for any B2B PPC campaign. Our research focuses on identifying high-value keywords that will maximise ROI.
Our Client Successes
Featured Case Studies
Lesters Nurseryworld is a highly rated Nursery Retailer. In fact, they’re the best in the North West! However, being number one means that they’re always striving to do better, which is why they came to us to ensure their PPC was top-class.
Our B2B PPC Lead Generation Service
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DISCOVER HOW WE LEVERAGE CUTTING-EDGE AD TECHNOLOGY TO ACHIEVE OUTSTANDING RESULTS.
- 1Set Your BriefDiscuss your current strategy, tactics and growth aspirations, and we’ll explain how we can match them to the multi-faceted approach you need to dominate modern PPC.
- 2Partner with the BestDiscover the quick wins we can implement to boost your results and surpass your KPIs (including data-led CRO insights to smoothen customer journeys).
- 3Anticipate Your SuccessWe’ll finalise the expectations our technology and proven methodologies can provide to scale your business and unlock your untapped potential.
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