The Brief
Landauer wanted a complete redesign of its website as it was underperforming in terms of generating leads. Its former content had also been unengaging and poorly laid out and the medical practice was concerned it didn’t engage with clients.
Our medical website design and healthcare marketing strategy was to ensure the redesign delivered upon these expectations, which led to a configuration of the layout in a manner which portrayed the expertise, and quality, of the brand. We carefully selected a modernised colour scheme, along with inspirational imagery and supporting testimonials, to clearly display its credentials.
The logo was also reworked, bringing a clean and clinical look to the new design. A subtle colour scheme set the tone for a reassuring and professional business. This was furthered by adapting the site to a modern audience, opening the company to new customers with a fully responsive design.