But, with so many moving parts to contend with, Growth Lending determined that consolidating all three sites under one fun, engaging, and cohesive brand would better suit their needs. With this in mind, our goal was to design and develop a slick, efficient, user-friendly site, that encompasses all three arms of the Growth Lending offering.

They’re not the only business breaking out of their industry’s mould. Take a look at Ideal4Finance. We injected fun into their design and helped them stand out from other brands in their industry.   We put forward a unique design concept that focused on colour, vibrancy, and energy. This is unlike the majority of Growth Lending’s competitors, giving them a visual edge.   To achieve a cohesive look, we incorporated their quirky brand assets and helped reinforce their new brand with the use of colours and dynamic, playful block layouts. By committing to this engaging and animated approach, Growth Lending’s new brand identity was strong and assured, backed by knowledgeable content and case studies, yet fun and inviting.   We also utilised their new mascots to signpost vital navigational points on their site. This gently reminded users of the brand throughout their journey, whilst being informative and contributing to a positive user experience.   The characters didn’t do all of the heavy lifting, though. A funkier typeface tied in with bold, bright colours supported this playful rebranding. This provided a more ‘human’ identity, strengthening Growth Lending’s connection with their users, and helping them stand out against market competitors.   Finally, we redesigned their enquiry form to improve UX and efficiency and to streamline their internal operations once an enquiry was made. This is especially important considering, on average, 65% of website visitors won’t complete a form if it asks for too much personal information.

SUDS is our own bespoke WordPress theme which allows us to build sites that are robust, with all the latest technology and plugins. It also means that clients benefit from our super intuitive block builder CMS, based on WordPress’s Gutenberg.   With SUDS, Growth Lending are able to easily edit different blocks, images, and content, allowing for a future-proofed website. This is invaluable as it minimises their need for further development investment, saving them time and money long term and allowing us to work with them on tasks that add real value to their site and marketing objectives.   Plugins are an essential addition to any expertly built website. One of the plugins required for Growth Lending’s website, due to its global audience, was WPML – a plugin which makes it easy to build multilingual sites, and serve different content depending on the user’s location.   WPML scans users’ IP addresses to identify their location. It then uses this data to redirect the user to the correct version of the site. For Growth Lending, this plugin enables UK and US users to access the right content, services, and assets for their location.   Another plugin we integrated is Lever; software that scans the internet for job ads posted by Growth Lending, and compiles them on the careers page of their new site.   These implementations allow for a smoother user experience. They also translate across Growth Lending’s internal teams, as inter-department work is reduced, and the space for mistakes and miscommunication is minimised.

The newly launched website is now ranking for 103 new industry keywords. This means Growth Lending’s services are reaching over 11,800 people from organic search alone!   The new website also moved into the top tens for ‘single invoice finance’ searches, placing it on page one of Google. This is particularly valuable, as this keyword was prioritised due to its relevance to Growth Lending’s services and its high search volume.   Looking at the bigger picture, there have been positive signals in their rankings, too. Across all keywords, there were over 100 upward movements, moving the website closer to the top of SERPs. This includes moving from page six to page three for ‘partners for growth’.   Growth Lending’s average engagement time per active user is now 57% higher than the average website.   Growth Lending was blown away by our work, and we’re continuing to achieve fantastic results. We conduct improvements and provide access to our web, design and marketing services whenever they need, as we remain their partner in digital.