Applethwaite Homes

Applethwaite is Eric Wright Group’s residential development company, providing a range of quality homes on select sites across Lancashire and Cumbria.

The Brief

The company approached us with a view to design a clean, visually engaging and image led website which would truly showcase the impressive Applethwaite portfolio of developments.

It was of the utmost importance that the site not only offered a user experience, but also ensured that the CMS would offer site admins a platform to be able to fully update and edit the site regularly as new projects and developments became available. It also had to be constructed with growth in mind, as the company has adventurous plans for expansion, particularly in developments. The site also had a dedicated news and press section, for clients and prospective clients to stay fully abreast of company updates, which would also offer help in boosting in SEO rankings. Wireframes were drawn up, refining various mechanisms for viewing property information and enquiring.

A cutting edge digital solution

mobile-friendly websites

We ensured the site fully optimises the user experience accordingly for the device being used, such as desktop, tablet and mobile. The latter was particularly important to ensure the company benefited from the smartphone led era of internet searching, which also aligns it with Google's preference for mobile-friendly websites.

The site is fully responsive to the latest devices. We also ensured it’s coded according to industry leading standards and is fully SEO ready – as a result, it’s optimised to maximise search engine visibility and climb higher rankings. We also migrated the existing content onto the new website framework and delivered the results via a smooth transition when we fully launched the new site, ensuring the company lost none of its previous work.

A clear & crisp bespoke website

Our web design and development expertise ensured the site was designed with ease of navigation in mind. With the property developments displayed on the homepage, and the ability to click through and view the development details such as the site plan and location in a single click. Key areas are highlighted using the umbrella company, Eric Wright’s, brand colour of orange.

Don't just take our word for it!

Read what Mike had to say

“The new website provides an intuitive yet informative site for any home buyer and will work to enhance our future online presence. In recent months we have developed a portfolio of standard house types which we believe reflects the quality and style of traditional homes, whilst satisfying the needs of modern living. The new house types will start to appear as new developments are rolled out later this year and we are confident that our new website will help to showcase the broad range of housing we have to offer.

Mike HenryDirector