Conversion Rate Optimisation (CRO) Specialist

Key Details

• Engaged management team and consistent 8+ NPS
• Fully remote role
• Provision for training, equipment and wellbeing
• Structured and supported personal development time every Friday
• Access to the Health Assured Employee Assistance Programme (EAP)
• Pitch for a promotion up to four times a year!
• Occupational sick pay scheme
• Birthday off and an extra day off for every year of service
• Access to meeting spaces in Manchester and Preston

As Soap Media’s Conversion Rate Optimisation Specialist, you will sit within our Data Science Team. You will be responsible for analysing user behaviour, creating test scenarios, analysing results and identifying conversion opportunities for improvement across our clients’ platforms. You will collaborate closely with all our departments, including PPC, SEO, web, paid social and design to ensure the seamless integration of data-driven insights across our services.

Role Responsibilities

Data Analysis:

• Conducting in-depth analysis of user behaviour using various analytics tools.
• Utilising A/B testing, heatmaps, and other CRO techniques to gather insights into user interactions.
• Creating testing strategies and workflows for clients to help deliver long-term results.
• Ability to spot trends, positive or negative, and take appropriate action.
• Experience with multivariate testing strategies.
• Meeting with the marketing team to align CRO strategies with overall marketing goals and to optimise campaign landing pages.
• Ability to implement and utilise the results in GA4 comprehensively within CRO strategies

UX and User Journeys:

• Create and optimise user journey maps to identify pain points and conversion bottlenecks.
• Collaborate with our UX, design and development team to implement improvements to designs, navigation, content and layouts based on user behaviour analysis and test results.
• Analysing website data to identify patterns in user behaviour that indicate opportunities for improvement in the user journey.

A/B Testing:

• Plan, execute, and analyse A/B testing priorities to determine the impact of changes on conversion metrics.
• Provide actionable recommendations based on test results and be comfortable presenting the findings and recommendations to clients.
• Designing and implementing A/B tests to evaluate the effectiveness of different web page designs or content strategies.

Reporting and Documentation:

• Generate regular reports on key performance indicators related to conversion rates.
• Document and communicate findings, insights, and recommendations to relevant stakeholders.
• Preparing monthly reports for senior management that summarise key findings, the impact of implemented changes, and recommendations for future optimisation efforts.

Industry research:

• Conducting research on industry trends and new technologies in CRO and data analysis to continuously improve the agency’s capabilities.

 

Qualifications:

• Degree or substantial experience in a relevant field (e.g., Marketing, Data Science, Business Analytics).
• Proven experience as a CRO exec/manager in a similar role.
• Agency experience is preferred.
• Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics, Hotjar, Optimizely).
• Experience with A/B testing and experimentation methodologies.
• Familiarity with web development, UX and design principles is a plus.

 

What Makes a Soaperstar?

Living Our Values: You’re not just ticking boxes; you’re a living, breathing embodiment of Soap’s values in everything you do.

Accountability: You take ownership like a pro – clients, budgets, outcomes, your domain; you name it, you’ve got it covered.

Thought-Leadership: You’re not a follower; you’re the one leading the charge. Always on the industry’s pulse, introducing cutting-edge ideas into your department.

AI: The AI enthusiast, forever on a quest to weave AI magic into your role and the agency to improve efficiency and quality.

Collaboration: You’re the maestro of relationships and teamwork, sharing strategies within the team, presenting brilliance to clients, and giving kudos to your peers.

Soap Advocate: Beyond the office walls, you’re the Soap cheerleader, shouting our successes on social media and wherever you go.

Problem-Solving: Challenges are your playground. You’re the go-to person when things get tricky.

Data-Backed Strategy: Your decisions? Always backed by data. Because why guess when you can know?

Process Driven: You’re the guardian of processes and documentation, understanding their importance like no other. Because a well-documented process is the secret sauce to seamless success!