The end of 2020 saw a double salvo of good news for Soap Media. Following on from improving on three previous years of recognition with two global awards from Clutch, we secured what was at the time possibly our most eye-catching accolade to date, inclusion in the Drum Top 100.
Since we initially wrote this article, that accolade has been further improved. In early 2021 Drum got in touch to let us know that out of all the thousands of UK independent agencies in the UK, they had earmarked us as The UK’s Number One Agency for Client Satisfaction.
Recognition doesn’t come much higher than from The Drum, with the powerhouse publication one of the most respected voices within the industry. Their annual awards seek to celebrate the very best work across marketing and communications. They feature the biggest and most successful agencies in the UK, many of whom have three-figure workforces.
The Drum primarily decides the positions by Drum conducting their Independent Agencies Census into the performance of UK marcomms firms, looking at financial performance including turnover alongside peer review. The result is a comprehensive study that takes an exhaustive look at the agency landscape. They judge it on six key metrics, turnover, turnover growth, turnover percentage growth, turnover per head, gross profit and gross profit growth, analysing two years worth of financial data to determine the ranking.
As part of The Drum’s wider coverage and analysis for the census, our CEO Markerle Davis broke down the measures that led to us achieving this title in The key to keeping client relationships strong in the pandemic. The article details the processes that enable us to deliver consistently outstanding results for our partners and how the unique conditions from the pandemic shifted our approach. We also contributed to another article with The Drum that asked What makes a good agency partner in a pandemic?
We’re easily one of the smallest firms on the list, which makes the achievement all the more impressive and the culmination of all our hard work since we started fifteen years ago. Our mission has always centred on people-focused results with projects we truly believe in, which is why we continue to deliver beyond the norm. We’re just glad we’re not the only ones who see value in this approach.
Get in touch to discover how we can apply this approach to your digital experience.
